![]() For album sales, 1,500 streams are equal to one album sale under Billboard’s revamped system. On the other hand, Billboard counts data from YouTube, Spotify, Pandora, and other streaming services which offer free and paid tiers. That’s a major reason that Nielsen Soundscan and Billboard do not recognize bulk album purchases. If Jay Z or a head of a record label wanted to, they could potentially buy one million copies of their artists’ albums, and voilà, they have a roster of platinum artists under the RIAA’s model. ![]() Billboard stuck to its policy of not counting albums sold for free towards the charts and explained that if the app was sold for Billboard’s minimum pricing threshold, $3.49, the sales would have counted.Īs the Samsung example shows, the RIAA’s policy of counting any and all album sales has some serious loopholes. As a result, the RIAA changed its rule from handing out album certification after 30 days of release to doing so on the date of release and certified Jay’s 12th studio album as platinum. Back in 2013, Jay Z sold one million copies of his Magna Carta Holy Grail album to Samsung for $5 million so the company could release it free through an app. This is not the first time the Billboard charts got entangled with a product linked to Jay Z. He stated Billboard and Tidal discussed how such a promotion might work under “future guidelines.” He went on to say the timing for the album did not match with where Billboard’s system is currently, but “six months from now, a year from now, could look different.” ![]() Kim maintains “this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music” and also says that soon “everyone else will have to come along for the ride.” In relation to Anti‘s chart position, Kim stated Rihanna and Tidal “would’ve loved to have it count” on the charts, “but ultimately it became about giving music directly to the fans.” Pietroluongo confirms Billboard and Tidal discussed different ways promotion for the album could work under Billboard’s current policy. “ platinum albums have always operated under their own sort of rules,” citing RIAA’s odd system of counting the sale of one double album as two album sales as an example. Pietroluongo says the discrepancy between the two organizations isn’t hard to understand once you look into the details. “Billboard and the RIAA don’t always coincide with how they count things,” Pietroluongo says. ![]()
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